Facebook may mute an artist's music on their own video platform if the music features elements which violate its Community Standards, such as explicit language, copyright infringement, or the use of sound-alikes. Additionally, Facebook may mute the audio on videos which contain large amounts of background music so as to prevent copyright infringement from the original song.

Articles 11 and 13 (now renumbered as Articles 15 and 17 respectively) of the EU Copyright Directive have significant implications for the use of copyrighted content on the internet.

### Article 11 – The "Link Tax"
- **Intention**: This article was designed to protect media companies from content piracy by requiring platforms to pay a fee to link to their content. The goal was to create a new revenue system for traditional news media.
- **Challenges and Impact**: However, the implementation has been problematic. It may lead to search engines and social media sites downranking or removing EU content, thus decreasing traffic and ad revenue for European media companies. This could empower non-EU media companies who are not under the same financial and technical constraints. Additionally, the vagueness in defining "small and micro businesses" that are exempt from this law, along with concerns about copyright trolls, creates potential difficulties for content creators and platforms【11†source】.

### Article 13 – The "Upload Filter"
- **Intention**: This law mandates that platforms quickly check all uploaded content for copyright infringement and prevent any violations from being posted. The aim is to reduce piracy on major sites and services in the EU.
- **Challenges and Impact**: The technical feasibility of this law is under question. Existing automated filters, like YouTube's, struggle with accurately identifying copyrighted content without infringing on fair use or having high rates of false positives. This creates a significant burden for platforms, both in terms of financial costs and the need for continuous manual review of disputes. For smaller sites and startups, the challenge is even greater, as they may lack the resources to develop their own technology or bear the costs of using solutions provided by internet giants. Moreover, these filters can be easily bypassed, leading to questions about the effectiveness of such measures【12†source】.

### Impact on Music and Social Media
- **User-Generated Content (UGC)**: UGC, including popular music and videos, is a major draw for online platforms. While large platforms like YouTube and Facebook may have resources to deal with these new regulations, many smaller platforms might struggle. This could potentially limit the exposure and reach of professional artists and creators who rely on these platforms for brand building and audience engagement【19†source】.
- **Potential for Overblocking**: There are concerns that these directives could lead to excessive content blocking and create burdensome compliance requirements for platforms. However, the directives encourage licensing agreements and negotiations between platforms and rights holders, with the intention of benefiting all parties involved, including users, advertisers, and artists【20†source】.
- **Opportunities for Licensing and Growth**: Proper implementation of Article 17 (formerly Article 13) could lead to new licensing opportunities and support a thriving creator economy. This could foster a more balanced and beneficial model for copyright online, benefiting creators, platforms, and rights holders alike【21†source】.

In summary, while Articles 11 and 13 aim to protect copyright holders and support traditional media, their implementation poses significant challenges, particularly for social media and platforms hosting user-generated content. The effective balance between protecting copyright and fostering a vibrant online creator economy remains a key challenge in the wake of these new EU copyright laws.

The EU Copyright Directive, particularly Articles 11 and 13, has significant implications for artists, especially those who have signed with music labels and seek to promote their work on social media platforms.

### Key Concerns and Impact on Artists

1. **Increased Responsibility for Platforms**: The directive shifts the burden of responsibility for copyrighted materials from rights holders to content providers. Platforms like Facebook, Instagram, and YouTube are required to prevent unauthorized uploads of copyrighted materials. This could necessitate the adoption of upload filters, which are prone to errors and may mistakenly block legitimate content【30†source】.

2. **Challenges with Content Filtering**: The content filters used by platforms are often error-prone. For instance, YouTube's Content ID system has mistakenly taken down videos for reasons as trivial as the inclusion of birds chirping, which the filter misidentified as a copyrighted song. Such issues raise concerns about the effectiveness and fairness of these filters in distinguishing between infringing and non-infringing content【30†source】.

3. **Potential Overblocking of Content**: Critics of Article 13 warn that the directive could lead to overblocking, where original creations that parody, remix, or satirize existing works might be unjustly restricted. This could significantly hinder the free flow of creative content online and impact artists' ability to share their work and engage with their audience【31†source】.

4. **Impact on Artists' Livelihood and Expression**: The directive could limit artists' ability to share their work on social media, affecting their livelihood and freedom of expression. Platforms might opt to only host content from large companies if they find the process of filtering and licensing too complex or costly. This creates a scenario where smaller artists and creators might find it harder to gain visibility and promote their work, especially if they are affiliated with labels that have specific copyright restrictions【32†source】.

5. **Transforming the Nature of the Internet**: Opponents of the directive argue that it could transform the internet from a platform for sharing and innovation into a tool for automated surveillance and control. This could have far-reaching implications for how artists and creators use the internet to distribute and promote their work【32†source】.

In summary, while the EU Copyright Directive aims to protect copyright holders, its implementation could significantly impact artists, particularly those signed with labels, in their ability to promote and share their work on social media. The directive's potential for overblocking content and the challenges associated with content filtering could create hurdles for artists seeking exposure and engagement on these platforms.